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As a healthcare activist, a mother to a fertility preservation miracle, a enterprise proprietor and a most cancers survivor, Alice Crisci has devoted her life to ending the unfold of well being misinformation. She based MedAnswers and its telemedicine spinout, Ovum Health, with the hopes of offering elevated entry to family-building options like pre-pregnancy, prenatal and postnatal healthcare.
Ovum Well being’s platform supplies medical software program, medical determination assist, superior lab testing and analytics to ship a personalised method to a wholesome being pregnant. With the generative AI growth in full impact, Crisci determined it was time to enlist a companion that might scale Ovum’s internet and cell app-based chat and scheduling answer with AI.
Embedding IBM AI capabilities to drive the digital entrance door to Ovum’s community
After evaluating many merchandise and companions, Ovum turned to the IBM Ecosystem and IBM watsonx Assistant to construct transformative digital service wherever sufferers could be. IBM helped Ovum embed watsonx Assistant of their web site and cell software, referred to as FertilityAnswers Bot.
The bot addresses private and personal fertility questions vetted by a panel of board-certified healthcare specialists engaged by Ovum. The answer additionally encompasses a scheduling element that permits sufferers to schedule medical appointments in accessible states.
With over 67,000 registered FertilityAnswers iOS and Android customers on Ovum Well being’s free question-and-answer platform, the bot can work together with sufferers at scale whereas sustaining the care and empathy of a healthcare skilled. Since 2017, the FertilityAnswers community of greater than 400 medical professionals has been offering responses to nameless consumer questions, however the firm was involved about scaling their volunteer-based system.
By means of the collaboration with IBM, Ovum Well being’s FertilityAnswers App in iOS has been up to date with the IBM-powered bot now driving the primary question-and-answer interplay for customers. The “Ask a Query” button within the app, newly built-in with IBM watsonx Assistant capabilities, consists of the primary 150 questions and solutions from Ovum Well being’s content material library of 18,000 user-generated questions with clinically validated responses offered by multidisciplinary reproductive specialists engaged by Ovum.
The FertilityAnswers Bot is a robust instrument that helps individuals with fertility issues get the data they should assist them make selections about their healthcare. It’s a confidential and handy method to get clinically validated responses to questions on fertility, and it could additionally join individuals with the fitting medical care suppliers within the Ovum Well being community which takes each Medicaid and business insurance coverage in sure states.
A no-code answer with long-term technical advantages
When IBM works with companions like Ovum, they assist stakeholders establish the return on funding (ROI) of embedding IBM’s AI expertise into their services and products, after which IBM helps companions take that expertise to market. IBM assisted Ovum Well being within the creation of a no-code platform for an AI assistant that leverages pure language fashions—which grew to become the FertilityAnswers Bot.
Utilizing a no-code platform as the inspiration of the FertilityAnswers Bot allowed Ovum to completely combine watsonx Assistant into its internet interface and iOS app in lower than two months. The corporate now expects to scale its consumer base in a means that was not attainable earlier than. Ovum additionally expects to drive appointment setting for its telemedicine clinics.
Ovum continues to work with IBM to develop new AI-powered options. The IBM Build Fund supplies monetary assist to Ovum in addition to different early-stage startups which might be creating revolutionary AI options.
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